Our Libretta® software automatically identifies what motivates people, how they think and how they make decisions.

These Motivation Triggers™ are described in the international bestseller,
Words That Change Minds
, by Shelle Rose Charvet,
now a Forbes best management book.

Toward Motivation Trigger™

People who have a Toward Motivation Trigger™ need a goal to be motivated. They do not usually notice problems. Without a goal to move towards, they may not get started.
Libretta® shows you what language to use to make sure people understand the benefits of your message.

Away From Motivation Trigger™

When people have an Away From Motivation Trigger™, they easily notice what is wrong or should be prevented and avoided. They are motivated to get away from the things that bother them.

Libretta® shows you how to communicate in the correct language so that someone who has an Away From Trigger™ is unlikely to dismiss your message.

Internal Motivation Trigger™

People who have an Internal Motivation Trigger™ decide for themselves, based on what is important to them. They tend to reject ideas when told what to do.

Libretta® gives you specific suggestions so that someone with an Internal Motivation Trigger™ is motivated to think about what you say and will be more likely to decide positively.

External Motivation Trigger™

People who have an External Motivation Trigger™ are motivated when they are appreciated, recognized and get feedback. When making decisions they are influenced by outside people or information. If they do not get that information they may not be able to decide.

Libretta® shows you how to write so that someone with an External Motivation Trigger™ has a good response to your message.

Options Motivation Trigger™

People who have an Options Motivation Trigger™ love having lots of choices and alternatives. They start things and often then start another something else, instead of completing the first action.

Libretta® offers you several alternatives to use to interest someone with an Options Motivation Trigger™.

Procedures Motivation Trigger™

People who have a Procedures Motivation Trigger™ like to follow a step by step process and often believe there is a “right” way to do things. Without a procedure they may get stuck. When they start something, they are driven to finish it.

Libretta® has a step by step method to increase the likelihood that someone with a Procedures Motivation Trigger™ will go ahead with what you are proposing.