Our name weongozi™ was inspired by the Swahili word for leaders and guides, viongozi.

Weongozi™ (we-on-GO-zee), founded in 2010, is the culmination of decades of practical experience in Psychology, Psycho-Linguistics, Computational Linguistics, Computer Science and Engineering.

Our goal is to guide you to understand and impact how others

  • get motivated,
  • think, and
  • make decisions.

Weongozi™ has teams in North America and Europe, speaking several different languages.

Shelle Rose Charvet
Founder and CEO, Shelle leads the company initiatives, embedding advanced psychology into software. She is the subject-matter expert in below-conscious communication; what drives people to do (or not do) things, outside of their awareness.

Shelle has certified over 700 LAB Profile(r) Consultant/Trainers in 30 countries and has personally trained thousands around the world in influencing and persuading using the LAB Profile(r), Neuro-linguistic Program and other advanced psychologies.

She has created a number of advanced techniques used to:
enhance rapport, trust, credibility and influence
that enable people to prevent conflicts, avoid stalemates in sales and negotiations
and help everyone get what they need.

Since 1982, people and organizations in North America, Europe, Asia and the South Pacific have been seeking her out for solutions to marketing, sales, negotiation and team management challenges.

In the unionized auto parts industry, she helped negotiators avoid an expected strike and sign the first 5-year contract in the history of the company.  For an ERP company, she helped the marketing department increase direct advertising response rates by uncovering the hidden Motivation Triggers typical of their target market CIOs and CEOs, in the different phases of the buying cycle.  Another high-growth software company asked Shelle to help create and implement their international Customer Philosophy and Customer Transaction Processes based on identifying the Motivation Triggers for happy and unhappy end-users.

Her expertise includes applied Neuro-Linguistic Programming (NLP) and the LAB Profile® (Language and Behavior Profile), a psycho-linguistic tool for uncovering how people get motivated, how they think and make decisions.  She helps identify the exact words, phrases and even visuals to help get key messages across.

Author of the international bestseller, Words that Change Minds:  Mastering the Language of Influence, now on Forbes best management books for entrepreneurs and executives, translated into 15 languages as well as The Customer is Bothering MeInnovations in NLP (co-editor), and Wishing, Wanting and Achieving.

Shelle speaks English, French and Spanish and is learning German.

To get in touch email us at shelle@weongozi.com

Dr. Michael Tschichholz 
Technology Director is responsible for identifying, sourcing and managing Weongozi™ technical development and programming.  He is also deputy head of the Competence Center for Electronic Government and Applications (ELAN) at Fraunhofer-Institute FOKUS in Berlin. He leads international projects in Germany and Europe to help governments adopt new technology platforms, a field known as eGovernment. Since 1980 he has worked on open communication systems in national and international standards bodies concerning directory systems and OSI systems management (ISO/IEC, DIN), in the TMN architecture group (ITU-T) and in the Telecommunications Domain Task Force (OMG).

He is one of the initiators and Project Leader at Fraunhofer FOKUS for the process data accelerator initiative in Germany known as P23R.  P23R is significantly changing how companies interact with all German government departments, as part of the European mandate to adopt e-government practices. P23R has pioneered principles and methods that make data exchange between business and administration easier, safer and more transparent. It specifies a rule-based infrastructure concept, enabling companies to efficiently fulfill their legal information and reporting duties in a safe environment. Solutions based on the principle P23R generate the required reports and make them available to the competent authorities properly. In 2012 the P23R development team, including industry research institutes, and universities, was awarded the “Deutscher Beamtenbund” Innovation Prize.His Ph.D. is in Computer Science from the Technical University of Berlin.

To get in touch email us at shelle@weongozi.com

Jonathan Rose
Investor and Business Development Consultant, has been Professor in the Department of Electrical and Computer Engineering at the University of Toronto since 1989, including serving as Chair from 2004 to 2009. A pioneer in the area of Field-Programmable Gate Arrays (FPGAs) for over 20 years, his group has produced extensive research in the sub-areas of logic and routing architecture, memory architecture and computer-aided design tools. He worked at Xilinx Inc. in San Jose, CA, during 1995-1996 as a Senior Research Scientist. In 1998, he co-founded Right Track CAD Corporation, which delivered architecture and software for FPGAs to device vendors and was President and CEO. Right Track was acquired by Altera in 2000, and he served as Senior Director of Software Engineering for 3 years in the Altera Toronto Technology Centre.

He is currently Director of the Engineering Business Minor, and Chair of the Advisory Board of the Engineering Entrepreneurship Hatchery, and also focuses on inter-disciplinary applications of mobile devices. He is a founding member of Maple Leaf Angels Investment Group.  He serves on theTechnical Advisory Boards of Achronix Semiconductor,  Sidense Corporation and Tactual Labs.  He is a member of the Board of Directors of the non-profit organization, Academics without Borders Canada. He is a Fellow of the IEEE and the ACM, a Fellow of the Canadian Academy of Engineering, a Foreign Associate of the American National Academy of Engineering, and a Fellow of the Royal Society of Canada.